I create Augmented Reality (AR) experiences because I see it as compelling tool for self-expression on the internet, like a virtual form of fashion. I like to experiment with different styles and interactions, with effects ranging from applying on the face alone to the entire body. I like the versatility of AR; I can allow the viewer to exaggerate a certain emotion, try experimental or physically impossible makeup effects, or virtually cosplay the role of a fictional character. I love seeing people use my effects in unexpected ways. I see interactive media as a conversation between me and the viewer.
Inclusivity is important to me when creating AR effects. The key is providing options. Some people wear makeup and others prefer not to, so I aim to provide the option for any effect with many layered components. Multiple colorways for the makeup allows viewers to choose one that best suits their preference or skin color as well. I avoid incorporating face deformation effects that mimic plastic surgery, such as subtle alterations to the nose or cheekbones, because I don't subscribe to the idea of an ideal face shape.